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Marketing Analyst /Marketing Assistant

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The Market Analyst is responsible for conducting marketing analysis and making recommendations based on results. This would involve developing and compiling layers of in-depth information and statistics, maintaining on-going files, and assisting with any other special projects dealing with an existing and potential product line or channel. Half the job is more marketing/creative focused; creating presentations, etc. The other half is more analysis. Looking at data in spreadsheets and offering insight.

SPECIFIC RESPONSIBILITIES
1. Provide marketing analysis in all phases of marketing processes by providing reports and recommendations. Analyze performance of each product, channel, or market programs. Compile information and statistics on various subjects that affect marketing or products. Prepare summaries of relevant data for distribution to appropriate managers. Must be proficient in Microsoft Office Products – Excel, Word, PowerPoint.

2. Participate and assist the managers in planning, developing, and implementing trainings, communications, trade shows, and meetings. Must be proficient in Microsoft PowerPoint, Indesign or KeyNote.
a. Create presentations
b. Pull images
c. Local Market Analysis and Presentation creation for Distributors/Sales

3. Assist in keeping data, digital tools, and sales tools updated and in-stock.

4. Demonstrate appropriate level of competency in the following areas: Drive Continuous Improvement, Set High Standards of Performance, Leadership, Teamwork, Communication, Business Acumen, Management of Self, Management/Development of Others, Focus on the End Customer, and Build Trust.

Other competencies associated with primary function and scope are as follows:
• Display initiative to remove obstacles.
• Demonstrate high-level communication skills.
• Work across functional areas to see the “big picture.”
• Set strong examples through work product, attitude, technical skills, and project management tools/philosophies used.
• Understand channels of distribution and own communication to the customer (channel marketing specific).

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