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Marketing Analyst III

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Job responsibilities:
• Perform weekly analysis of performance marketing channel spend and performance across all key metrics
• Conduct ad-hoc deep dive analysis for each of the performance marketing channels as needed
• Build data templates to enable ongoing reporting of analysis and tracking of performance
• Collaborate with the Performance Marketing teams to design, implement and monitor optimization tests within each of the channels
• Assess the operational implications of optimization and testing techniques; work with the core teams to mitigate any risks
• Identify optimization opportunities and perform sizing analysis to assess the incremental audience, revenue, contribution margin and other potential impacts to core KPIs
• Communicate effectively both verbally and in writing with different stakeholders across all levels of StubHub (including Leadership)
• Pull together multiple data sources to identify trends and insights in a timely manner• Establish KPI goals and benchmarks for each individual channel

Requirements:
• 4+ years analytics experience in Paid Search and other digital marketing channels (display, paid social, app marketing, etc.)
• Strong analytical skills and database experience, including ability to perform detailed analysis and modelling in excel
• Familiarity with core performance marketing platforms and other Marketing Analytics tools - including AdWords, DoubleClick, Omniture,.
• Strong ability to derive insights and recommendations from data and turn them into actionable marketing insights

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