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Marketing Analyst| ID: (3555214)

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SR MARKETING ANALYST | CONTACT STRATEGY | ECOMMERCE
LOCATION: San Francisco
CONTRACT: 3 Months | Mon-Fri | 40/hours/week
PAY: $28-$32/hour (based on experience)

DESCRIPTION:
The Sr. Analyst position works on the Contact Strategy team within the Customer Engagement Marketing (CEM) department. The role works on CRM initiatives and contact strategies for all brands for this retail company, marrying analytics and direct marketing media to optimize the customer communication experience.

The role involves data mining and reporting that provides insight into the health of the companies marketing file, evaluates the effectiveness of new programs and contact strategies, and brings forth insights that drive customer-centric decisioning.

RESPONSIBILITIES:
• Mine and synthesize data to identify trends, read file health and report on customer behavior to inform on-going contact strategies and support customer-centric decision making.
• Query cubes and databases to extract customer information and develop standardized reporting. Develop new reports to answer customer and contact strategy questions.
• Gather, reconcile and standardize data from across the enterprise and various outside entities to maintain tables and spreadsheets that support reporting and campaign tracking.
• Run checks on data quality and completeness to identify potential data issues with a focus on maintaining the highest level of data accuracy and integrity for reports and campaigns. Partner with IT to resolve and recover data as needed.
• Use campaign management software to target and lock qualifying customers into test segments to support long term and ad hoc testing initiatives.

QUALIFICATIONS:
• 2-4 years work experience, preferably in quantitative marketing, circulation and/or analytics, ideally in a multi-channel retail environment.
• Knowledge of SQL or SAS programming, especially in a relational database environment. Experience with customer data structures a plus.
• Familiarity with campaign management tool (Epiphany, Unica, etc.) and Design of experiments concepts a plus.
• Advanced computer skills, especially Excel and PowerPoint. In Excel, must be able to use pivot tables, filters, charts/graphs, and lookup functions.
• Excellent communication and presentation skills, and the ability to clearly articulate complex concepts in a digestible manner.
• Ability to work in a team environment as well as individually depending on the project.

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