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Marketing Analyst I

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Accountable for the development of merchant analyses and insights that highlight marketing opportunities for key accounts. Skilled at developing presentations that incorporate analytics and insights. | Key Accountabilities: | Prepare merchant presentations, field ad hoc analytic requests, heat maps and reports in support of marketing strategy development | Use SQL to extract data from systems and call out key insights | Use various syndicated resources such as Nielsen, ESRI, SQL, Iconoculture, Forrester

Qualifications:

Education-Bachelor’s degree
Experience using syndicated data sources like Nielsen, IRI, Forrester is crucial
Ideally, CPG or retail experience and online/digital experience
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Additional information:

Q. Describe the project they will be working on?
A. This person will be working in the Large Enterprise Marketing Insights team putting together insight packages for merchant presentations and fielding ad hoc requests from the various stakeholders. They will be working with cross-functional analytic teams as well as 3rd party data sources to obtain insights and present them to the team.

Q. What are the Top Three Skills needed to perform this role/job?
1. Analytical skill set and ability to understand key business questions
2. Technical skills : SQL, Excel, PowerPoint, Mapping software, Nielsen, SPECTRA, Forrester
3. Clear communication and ability to present in an easy to understand manner

Q. What would the typical work day look like for this contractor (what are they responsible for)?
A. Compiling merchant profile overviews for sales presentations, building maps to show concentrations of PayPal users by geography, pulling data from internal systems and summarizing key insights, pulling demographic profile data and calling out key trends and insights.

Q. Any technology companies or a particular industry background that you would like them to come from?
A. Retail and online experience. Experience using syndicated data systems like SPECTRA a plus. Must have prior analytical experience.

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