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Marketing Analyst (Customer Insights Sr Advisor)

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This role is responsible for developing and driving Customer Insight deliverables into the North American market. The Customer Insights Sr Advisor interacts with business leaders and Customer Insight leaders to understand regional challenges and business objectives and then deliver customer based solutions, insights and capabilities that meet those objectives.
The Customer Insights Sr. Advisor is also responsible for providing guidance for online and offline customer targeting and understanding purchase patterns and behaviors of Customer demographic sets. The ability to translate analytics and complex numbers into a story of customer behavior is critcal to success in this role. Strong analytical and CRM experience is especially needed as customer installed base marketing stretches into media such as web sites, social pages and partner pages.
Principle Responsibilities:
• Manage complex analytics projects across US and Canada for Consumer Segment
• Develop reporting suite of customer metrics in a frequency to drive action and business impact
• Ideate, design and deliver creative approach to insights projects based upon business needs
• Develop strong working relationships with Cycle planning team to provide macro level insights on buying behavior of customers.
• Vendor Management functions including providing detailed written specifications of work ordered, directing process improvement, prioritizing vendor resources, ensuring the accuracy and completeness of data used by vendors, and exploring opportunities to use new or enhanced services provided by vendors
• Shared responsibility for the selection and prioritization of ongoing development work performed on an externally hosted marketing database
• Work with CRM global resources to ensure that marketing has the right modeling and analytic solutions in place and providing information on those solutions to business partners
• Reviewing reporting on vehicle and business health and ensuring that ongoing campaigns are delivering results consistent with business objectives

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