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Marketing Analyst

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Our healthcare client is looking for an experienced Marketing Analyst to work with the Consumer Loyalty and Retention group to develop and implement targeted direct marketing strategies to support organizational growth objectives. In general, this position is responsible for using known analytic methods to implement business solutions and to support management decision-making. They are also responsible for facilitating reporting to internal and external clients; validating data (Data Extraction, Transformation, and Loading); documenting data interchange between KP and assigned vendors, and campaigns.

Major Responsibilities:
• Under supervision, design and execute complex analytics projects that involve data collection and analysis for a broad array of retention issues across disciplines and functional areas
• Assist in development and maintenance of data collection and analytic tools, including databases and related systems
• Serve as Subject Matter Expert for internal (KP) data systems, and assist data collection and validation
• Uses multivariate statistical analysis techniques to analyze data and produce preliminary reports Under supervision, collects data and conducts quantitative and qualitative analysis
• Contributes to problem solving and process design efforts
• Assists in development of data collection and analytic tools
• Uses multivariate statistical analysis techniques to analyze data and produce preliminary reports
• Performs marketing campaign management activities using database management tools
• Ensure data integrity and consistency is achieved across relevant Sales and Marketing systems

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