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Marketing Analyst

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Title: Marketing Analyst, B2B

Description:
Our B2B Marketing Scaled Programs support our overall mission to make marketers believers in the power of this popular Video Streaming Service to build their brands, today and for the future. This Marketing’s Scaled Program team is looking for a data-driven analyst, who is passionate about diving into data in order to surface insights that will drive key business decisions, and who will improve the ability of the overall team to efficiently operate at scale.

In this role, you will help us synthesize our programs’ data into an automated executive dashboard, analyze the data and make recommendations for growth opportunities. The dashboard will present data in a visual, compelling way, showing KPIs and business impact. Your critical insights will be used to drive and influence stakeholder decisions and ultimately contribute to the success of our business.

Responsibilities:
- Scope, plan, build and execute an automated Scaled Programs analytics dashboard and produce cadence of regular reporting to track key KPIs across Scaled Programs, including executive summaries and detailed channel-level performance reports
- Gain understanding of the current data collected and how it can be optimized; meet with key stakeholders to determine wish list and needs for the dashboard.
- Analyze web and site traffic and site behavior using Google Analytics and reporting to grow our business
- Pro-actively identify areas of opportunity for the programs by reviewing user behavior and surfacing key insights to drive more business impact
- Run regular update processes & data accuracy checks to ensure dashboards are providing accurate data on a timely basis.

Required qualifications:
- Very comfortable managing, manipulating and drawing insights from large data sets
- Bachelor’s degree in Business, Statistics, Math, Econometrics, Engineering, Computer Science, and or similar field. Or equivalent work experience (technical knowledge required for business degrees)
- 3+ years of experience building dashboards
- 5+ years of experience in marketing analytics
- 5+ years of experience with data visualization and analytical work, working with data to identify trends and make recommendations in corporate setting
- 3+ years of experience with advanced Excel knowledge. Need to know how to do quantitative modeling, use vlookup, pivot tables, and have strong understanding of spreadsheets. Must be strongly proficient and/or experienced with spreadsheet software, data visualization, Google Analytics, SQL

Preferred Qualifications:
- Understanding of the market's strategic and competitive positions within online video advertising, and an interest in the impact of the video on people's lives
- Ability to present insights and make recommendations to key decision makers in a clear and compelling manner

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