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Marketing Analyst

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The overall objective of this position is to execute and analyze the promotional programs and customized items at retail providing analytical support and recommendations to the account marketing and sales team.

To be successful in the role you will:

Ensure an accurate and up to date customer Promotion Tracker Tool
Complete all formal account analyses and reporting projects and in a timely manner
Innovate new ways to streamline analysis and reporting of key retailer sales data
Use in-depth analysis of baseline sales, promotions, seasons and key retail initiatives and make recommendations for more successful promotions in the future


Duties and Responsibilities include but are not limited to:

Perform complex tasks that require in-depth analysis and working theoretical and practical knowledge of account initiatives, promotional planning and/or category management
Collect, evaluate, and interpret sales and product-flow metrics from a variety of sources
Develop, present and construct store-level initiatives at key acts
Contribute to mid-level strategy formulation by informing decision-makers of recent/relevant sales trends
Evaluate the effectiveness of display strategies using integrated measurement tools
May provide work leadership or strategic guidance to a project team by offering an assessment of current market conditions and trends
Coordinate efforts among team members and maintain consistency within broad business plans to shape sales initiatives
Management of the merchandising ROI tool, including data input, maintenance and post analysis
Advise Customer Marketing, Sales and Marketing teams on optimal promotional choices
Report out to Customer Marketing, Sales and Management on status of various promotions and seasonal initiatives


The requirements of this position may change from time to time in accordance with the changing conditions of the business.

Skills:
EXPERIENCE, KNOWLEDGE, SKILLS REQUIRED:

- Minimum of 2 years’ experience in category management, trade or brand marketing, space planning, consumer research, advertising, sales and/or finance

- Strong quantitative analysis skills

- Strong financial knowledge/business acumen

- Strong MS Word, Power point skills required.

-Excellent MS Excel skills required

- Experience in using and managing account specific data systems preferred



PERSONAL ATTRIBUTES REQUIRED:

- Possess a positive 'can do' attitude

- Tenacious and eager to grow personally and professionally

- Ability to find creative solutions to problems as they arise

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