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Marketing Analyst

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Major insurance company in Bridgewater, NJ seeks Marketing Analyst for a long-term (6+ month) role. The Analyst will focus on tracking and reporting of group-specific campaigns or group customers, and using this data to identify trends and growth opportunities for each product’s marketing and enrollment programs.

Responsibilities:
• Work with Product teams, Marketing and Enrollment teams and other internal client departments to gather analyze and synthesize data across all client products.
• Take initiative to understand the source and program data across client products, including Life, Dental, Disability, Auto & Home, Hyatt Legal, Critical Illness, and Accident & Health.
• Create and manage external reporting for account-specific communication and enrollment results.
• Analyze campaigns to identify response trends and potential cost savings opportunities to measure the effectiveness of the campaigns and provide recommendations and insights.

Requirements:
• Intermediate to advanced MS Office software skills - Excel, PowerPoint. Microsoft Access, SharePoint or SPSS experience preferred.
• Ability to manage large amounts of data with a wide array of considerations.
• Ability to translate analytics and trends into presentations to help to develop strategic solutions and business recommendations (internally and externally).
• Ability to multi-task - manage concurrent projects in deadline-driven environment.
• Must be prepared to identify and respond to obstacles and or challenges independently.
• Extremely detail-oriented, good customer relationship skills, process-oriented and organized.
• BA / BS Degree in Marketing, Business or Communications or similar work experience.

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