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Marketing Analyst

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Are you passionate about Education and the convenience of an online program?? An Online Education client of ours is seeking a Marketing Analyst! This role will be focused on creating and producing dashboard reports to track overall business results; lead efforts in planning, designing and coordinating analysis projects for the Marketing team; develop and manage lead and customer conversion analysis; report and recommend campaign changes to improve acquisition and conversion return on investment.

The role with also requires performing data analysis to understand the customers; measuring the effectiveness of multi-channel marketing campaigns including TV, Online and direct marketing, and developing standard operating procedures (including automating and implementing reporting tools to gain efficiencies in producing recurring marketing reports); Creating holistic dashboards and reporting solutions that drive effective business decision-making; manage ad hoc reporting and ad-hoc list pulls requests by various stakeholders; measure customer life cycle conversion metrics from Call to Lead and Call to ER & EA conversion analysis by TFN and by channels.

Our client is seeking a candidate to be able to present complex quantitative analysis; understand and build data relationships prior to performing data analysis; knowledge of relational databases and of data warehouse architecture; proficient with data analysis and business intelligence tools; utilize SQL databases and queries and to write SQL; manages and queries complex data sets.

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