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Marketing Analyst

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Aquent Professional Services is looking for a on site Assistant Marketing Director to assist for a long term contract. The Marketing Analyst is responsible for assessing, planning, tracking, and analyzing marketing initiatives in order to optimize marketing strategy, marketing efficiency and marketing effectiveness. Serves as project lead on marketing analytics engagements and assumes ownership of all client deliverables. Contributes to thought leadership and business development initiatives within the Marketing Analytics offerings. Key Responsibility Areas/Major Activities Analytics Assessment • Create assessment frameworks for evaluating marketing and analytics tools, services, and infrastructure and guide assessment process and deliverables • Leverage subject matter expertise on leading marketing & analytic tools and measurement platform components in shaping and developing marketing analytics recommendations Analytics Strategy & Planning • Drive all components of the measurement strategy & planning process: Identify objectives & key success metrics. Define measurement approach and requirements to develop roadmap for action • Create test and learn strategies and in-market test plans • Manage implementation of measurement and test plans, including managing vendors and driving data quality management processes with multiple analytic tools Marketing Analysis • Direct development of analytic presentations and surface key insights and recommendations to optimize marketing effectiveness and efficiency Thought Leadership • Identify marketing and analytics trends and best practices • Generate and develop points of view and thought leadership pieces • Create business development and marketing collateral • Present white papers, points of view and other best practices material at conferences Business Development • Support business development activities and client proposals • Build relationships with senior clients and identify new business opportunities Client and Project Management • Create strong working relationships with clients in marketing and analytics roles • The analyst will assist with annual and long-range strategic planning efforts.

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