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Marketing Analyst

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Our client is a thriving Global Lifestyle Retailer with a reputation for quality. This newly created Marketing Analyst position sits within their dynamic marketing team, and requires a hands-on proactive approach. The key focus is to provide insights and data to drive marketing and product strategies. As the business grows this role is pivotal in driving marketing analytics and establish standards across their network of 15 markets that they operate in.
Some of the main responsibilities will include:

Marketing Analysts
Setting the global benchmark for marketing analytics
Defining and tracking key marketing metrics for each market alongside aligning with the business objectives and performances
Designing templates for markets to use and track
Devising metrics based on ROI relation to marketing activities such as campaigns, events, PR and sponsorships
Provide Assistance to local marketing teams with their analyses needs
Collaborate with the CRM Co-ordinator in understanding customer purchase behaviours and segmentations
Present monthly reports to Executive team

Product Development
Assist Product Manager and Marketing to define competitive set and new product's target RRP
Analyse potential commercial return in different markets
Develop initial 6 month stock requirement based on projected sales
Set new product pricing across local markets based upon competition and product range positioning within the current product portfolio
Working closely supply chain you will provide insights into product performance

Pricing
Global competitive pricing analysis - Develop a global template and work with local markets to ensure that the pricing information is maintained
Evaluate product pricing against competitors
Drive and deliver pricing review every 18 - 24 months across local markets

You will be:
Tertiary qualified in Statistics, Business and / or Marketing, Psychology or other analytical field
Demonstrate experience in a similar role / field
Advanced Level Excel
SQL know-how, database experience preferred
Genuine interest in marketing
Articulate, composed and great communicator - ability to co-ordinate and collaborate with numerous stakeholders
Enjoy problem solving and working autonomously

For further information or to submit your application contact Zena Nicolson on 03 8644 7777 or znicolson@firebrandtalent.com

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