Our client is seeking a Marketing Analytics Analyst to join their Consumer Marketing team, to support its subscriber acquisition, engagement, retention marketing, and brand and program promotion goals. Through hands-on consumer and campaign data analysis, this position will help define, measure and optimize ongoing marketing campaign performance and strategy development.
Key to success in this role is the ability to translate complex findings into actionable insights and recommendations for a wide range of marketing stakeholders. The successful candidate will have commercial experience working with large and complex data sets, particularly as they relate to customer and audience targeting and messaging through digital communications channels.
Undertake critical analysis to derive actionable insights needed to support effective marketing campaign strategy and execution, including:
Audience definition and targeting
Channel effectiveness; including paid media, social, email, website, and mobile
AB and multivariate testing
Analysis of large and complex transaction level, customer, media and product related data sets.
Conduct in-depth evaluation of marketing programs to help derive insights and recommendations for future initiatives in a clear and easily digestible manner.
Coordinate and evaluate test and learn initiatives across the marketing group, including hypothesis development, test design, and post-test analysis.
Design and build visual tools to convert complex data into visually digestible information to empower our broader marketing team.
Minimum 2 - 3 years work experience in a quantitative business environment, with 3 – 4 years work experience in marketing analytics.
Bachelors degree in a quantitative discipline. Masters level degree well regarded.
Exceptionally strong analytical skills, with an ability to translate data into actionable insights.
Proficiency in query languages such as SQL, data mining tools a plus.
Experience working with digital/social advertising environments.
Experience with AB and multivariate testing.
Deep understanding of the end-to-end data supply chain.
Solid project management and organizations skills.
Ability to thrive in a fast-paced marketing environment.