Aquent's Fortune500 client in Boca Raton, FL is looking for a Marketing Analyst for a 6 month assignment (40/hrs 5 days, onsite) with strong potential to extend beyond.
Responsible for analytical support for the purpose of informing strategic initiatives across the company aimed at increasing revenue and maximizing ROI. Accountable for driving valuable fact-based and quantitative insights from internal systems and to synthesize key findings which inform business and strategic marketing strategies. Excellent in critical thinking abilities to conduct a root cause analysis , summarize the findings and present to management team
10+ years’ practical experience with Business analysis, Data extraction in SQL and data analytics
Experience in writing SQL against complete data warehouse systems with multiple takes. Teradata experience is a plus.
Strong mathematical background and experience with crunching large numbers and applying appropriate mathematical models to deliver insights
Experience in Marketing domain is a must – Working on campaign effectiveness, Customer Journey, Loyalty Systems, Coupon Analysis.
Experience with email and Print campaigns and measurement of campaign effectiveness
Experience in email and Digital campaign analysis and measurement
Experience working with third party data providers like DNB, Axciom, Infogroup to utilize firmograhic, phsycographic and demographic data
Experience in reporting tools like Tableau , Excel and ability to create prowerpoint presentations and represent insights.
Experience in b2b business would be a plus