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Marketing Analyst

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Overall Responsibilities: 
This role will require a solid understanding of data structures and analysis to identify, join, and clean data sets, as well as an ability to identify key areas for process improvements and opportunities for automation. Additionally, we need an individual with a combination of business acumen, creativity, and technical skills who can not only understand the nuances of our financial and marketing campaign results data but also how to output the data in a form that is meaningful to our business partners. 

Top 3 Daily Responsibilities: 

  • Build and maintain data pipelines and dashboards for ACP+ marketing budget vs. forecast vs. actuals reporting 
  • Produce reports required by key stakeholders on a recurring basis and support ad hoc requests 
  • Identify and develop solutions to recurring data classification issues 
  • Gather user requirements for either financial or campaign performance analysis, understanding data/table structures, and designing new dashboards 
  • Collaborate with the client's marketing, strategy & operations, marketing analytics, and marketing finance to scope and execute reporting and analytical needs 
  • Create process documentation and an associated repository for key marketing finance initiatives (e.g. Training site for marketers, etc.) 


Required Skills/Qualifications: 

  • BA/BS in finance-related field 
  • Minimum 1-2 years professional experience with Database query (using SQL/Dremel) 
  • Dashboard design experience using Tableau or other visualization tools 
  • Data mining experience and advanced excel skills including pivot tables 
  • Must be familiar with income statements 
  • Must be familiar with marketing concepts 
  • Strong analytical, troubleshooting, and organizational skills 
  • Strong design and development skills with meticulous attention to detail 
  • Excellent written, verbal, and collaboration skills 


Nice to Have Skills/Qualifications or Not Required: 

  • Marketing Industry knowledge 
  • Willingness to dive deep into large amounts data 
  • Experience with data insight

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