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Marketing Analyst

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Scope of Responsibilities:
• Analyze marketing program data: reviews, ratings, lift and basket analysis; keyword strategy and results reporting and digital marketing influence on dealer sales
• Deep dive into key marketing areas, using data to inform decision making: pricing, packaging, retail opportunities, etc.
• Develop Customer Lifetime Value analysis; mine customer data to determine valuable segments
• Media mix: model marketing spend to determine optimal vehicles for efficiency and return on investment
• Analyze promotional program for incrementality and make recommendations
• Help develop social media dashboard, monitor competitors, social listening
• Analyze ecommerce site metrics and provide reporting and insights on product purchase sequence, trends, behavior, attribution, engagement, etc.
• Create and maintain standardized reports and dashboards to provide ongoing data and insight for internal stakeholders
• Examine Email program: provide analysis on subscriber base, frequency, behaviors
• Ownership of Google Analytics reporting, segments, dashboards, tagging, etc.

Requirements/Preferences:
• Bachelor’s degree in Math, Science or related field
• 5+ years of experience in analytics or related role
• Excellent written and verbal communication skills
• Proficiency in Google Analytics or similar web analytics software (other??)
• Experience with Microsoft Excel and Access
• Familiarity with tagging and tracking methodology preferred, not required

Ideal Attributes:
• Highly detail-oriented, outstanding problem solving and analytic skills
• Strategic, curious and objective thinker
• Results-driven attitude; a self starter who thinks and participates effectively, both independently and as part of a team
• Ability to effectively communicate within all areas of the company
• Takes action: proactive and resourceful in solving problems, making decisions and executing on goals

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