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Marketing Analyst

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Agency seeks a dynamic, high performing Marketing Analyst with experience in content and channel performance analysis and communicating actionable campaign insights and analysis to both internal and external stakeholders. The ideal candidate has a history of success leading large-scale projects, and is capable of communicating data in an easy to interpret manner. This is a contract-to-hire role, onsite, full-time.

Analysis:
Analyze online/offline campaign performance including experience and success with: digital advertising (display, paid social, video, rich media, mobile, search), web analytics (Google Analytics, Omniture, HBX, WebTrends etc.), social media (Facebook, Twitter, Instagram, Tumblr, YouTube, etc.) and traditional advertising (TV, radio, OOH);
Analyzing and synthesizing reports from multiple channels and stakeholders (including multiple media agency partners) to deliver a holistic view of campaign health and success;
Develop and maintain integrated campaign measurement models;
Oversee analyst in modification and implementation of analytics packages (e.g., Google Analytics, Simply Measured);
Maintain functional expertise in integrated channel marketing (including online based channels such as websites, banners, email and search), analytical tools, techniques, and other infrastructure requirements;
Work closely with respective team members from various disciplines (creative, account management, digital, etc.) within the agency and the client to optimize and coordinate campaign strategies.

Reporting:
Provides strategic solutions that leverages performance results and industry knowledge to drive optimization and marketing recommendations;
Provide strategic leadership to internal and external teams, leveraging cross-campaign learning and sharing industry best practices to drive client recommendations and business decisions;
Compile comprehensive reports on social and digital media performance using internal templates and professional reporting tools;
Prepare and present client-facing presentations that articulate progress against campaign metrics and tell a story about what the data means;
Internal responsibility to represent all marketing analytics (TV, Print, OOH, social, web, online advertising, email, and emerging trends).

Management:
Partner with internal team, both during and post-campaign to optimize media channels (both online and offline) and creative executions (e.g., messages, calls-to-action, landing pages), enlisting a test-and-learn approach;
Direct developers to implement appropriate tools for accurate data capture (e.g., website analytics tags, unique phone numbers, tracking URLs);
Continually identify and enact opportunities for efficiency and automation within the available toolsets and reporting process;
Manage Analysis/Insights team, including one direct report.

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