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Marketing Analyst

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Our client, based in Windcrest, TX (a suburb of San Antonio) is seeking an experienced Marketing Analyst. The main function of a Marketing Analyst is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical Marketing Analyst is responsible for gathering information on competitors and methods of marketing and distribution.

Job Responsibilities:
• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Skills:
• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Strong ability to work independently and manage one’s time.
• Strong mentoring skills necessary to provide support and constructive performance feedback.
• Strong knowledge of principles and methods for showing, promoting, and selling products or services.
• Strong ability to develop marketing and pricing strategy.
• Strong knowledge of media production, communication and dissemination techniques and methods.

Education/Experience:
• Bachelor's degree in marketing or equivalent training required.
• 8-10 years related experience required.

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