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Marketing Analyst

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The individual would need to form a close working relationship with the Sales Account Managers and their global teams, as well as with key members of local Sales and Marketing at country level and with the global Marketing network.
They must work closely with members of Product Marketing and Core Marketing to carry out the Marketing plans, for Enterprise (Top 1,000 customers) customers.
Analyze internal and external customer and sales data to develop, construct and implement Marketing Plans for the Vertical Markets contained within the Enterprise Segment.

Details
Manage the Account Based Marketing (ABM) strategy and model locally, leveraging the thinking and approach from Group ABM
Manage and oversee all ABM and Marketing programs for a given vertical
Understand Sales processes and objectives of the accounts and work closely with them on their account strategy to define fitting marketing program to achieve their goals and grow their business
Analyze account strategy, set up ABM and specific marketing plans, identify marketing tactics and coordinate locally to provide proactive, structured, long-term strategic marketing support
Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability to win
Working with wider marketing network and external specialist agencies where required to develop and implement overall vertical marketing programs within the Enterprise Segment of customers.
Share local best practice and innovation with the Global Marketing and Sales communities
Track, measure and report on all ABM & Vertical Marketing plan activity based on Sales KPIs and successes

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