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Marketing Analyst

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As a Marketing Analyst, you’ll help shape the future of one of our many of this top tech company's products. From driving large scale data analysis and modeling to providing data-driven research and insights, you’ll assess key performance metrics and opportunities across different segments to help develop campaigns to drive customer acquisition, engagement and retention on a global-scale.

In this role, you’ll have the opportunity to analyze awareness, education and adoption of search, mobile, shopping and performance advertising globally through a broad range of marketing channels and initiatives. You should be both a strategic and an analytical thinker who can break down problems and drive to solutions, with a passion for data analysis.

The analyst will help support the team in creating customer profiles and market segmentation for marketing initiatives. Analyst will also continue to help develop and maintain dashboards for these initiatives.

RESPONSIBILITIES:
- Conduct data analysis using internal and external tools to provide data-driven research and insights
- Work closely with performance ads marketing team to identify product and customer lifecycle segments
- Build target profiles for outbound marketing campaigns
- Track marketing initiatives and impact
- Drive efficiencies into the business tracking and monitoring progress
- Work with operations and engineering to develop and define new or improved tools
- Increase effectiveness of staff and tools by recognizing opportunities for development and proactively creating new systems and structures

REQUIREMENTS:
- Education - BS/BA Analytical concentation
- 2 or more years of experience as a marketing analyst
- Strong professional etiquette, organizational skills and attention to detail
- Strong interpersonal skills and ability to work with cross-functional teams
- Ability to multi-task, set priorities and work efficiently in a high-paced environment
- Intermediate to advance experience with MS Excel and or SQL
- Comfortable working with large (1 million rows) data sets
- Knowledge of Linux/Unix a plus

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