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Marketing Analyst – Data Management Platform (DMP) Focus

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Our client is looking for a Marketing Analyst W/DMP to help with the implementation and launch of a Data Management Platform (DMP). This is an onsite contract to PERM with benefits.

Marketing Analyst – Data Management Platform (DMP) Focus

Key Responsibilities
• Will be “Hands-on” in Adobe DMP, tasks include (but not limited to):
o Audience/Profile Creation & Segment Building
• Leverage 1st and 3rd party data inside the DMP to build targetable segments
o Modeling
• Create Look-alike models in Adobe & LiveRamp UIs & externally (i.e. at company)
o Targeting Execution
• Assist in pushing segments for execution to DSPs, PMPs, etc.
o Analysis
• Measure campaign and Ad effectiveness inside the DMP UI
• Utilize Test and Control Groups for Analysis
• Implement Creative Tests
• Perform ROI Analyses
• Partner with Media Team and External Media Agency on all tasks above
• Participate and occasionally lead strategic meetings with key internal and external partners

Other potential roles/responsibilities
• Assist in implementation, roll-out & management of external Tag Management System (~Q2 ’16)
• Partner with Digital Analytics team and key partners on Analytics and Testing/Targeting initiatives and analyses


Experience Preferred:

• Demonstrated experience with a major DMP:
o Adobe, Oracle/Blue Kai, Turn, X+1, etc.
• Demonstrated experience with a data onboarding vendor:
o Liveramp, Datalogix, Neustar, etc.
• Experience working with internal/external clients on a daily basis
o Led/participated in strategic conversations & meetings
• Dealt with FTC/privacy with current firm/clients
• TMS, Digital Analytics and A/B Testing Experience – Bonus
• Proficient in SQL - Bonus

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