Marketing Analyst - Search, SEO, PPC

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Job Responsibilities

➢ Work directly with major search engines to create keyword and copy proposals for new campaigns or accounts based in objectives of marketing partners
➢ Implement search marketing campaigns with major search engines and ensure they are setup to track properly with Omniture and internal reporting tools
➢ Review and optimize accounts daily in order to maximize efficiency based on account objectives and ensure they are hitting spend goals
➢ Manage bid rules and optimization at the campaign, ad group and keyword levels to drive account performance
➢ Utilize Omniture and internal reporting tools to create weekly SEM reports for Account Managers that summarize the performance of accounts for the previous week
➢ Work with peers to define policies, processes and procedures to ensure a smooth environment that meets all stakeholder requirements
➢ Execute and report on testing initiatives to test ad copy and landing page variations
➢ Record and distribute meeting minutes for meetings with key business partners

Required Skills & Education

➢ 2+ years executing search marketing for a high volume consumer website
➢ Must have a thorough working knowledge of paid search engine marketing
➢ Well versed in Google Adwords and Microsoft AdCenter paid search interfaces
➢ Ability to work well with cross-functional teams and prioritize time
➢ Comfortable working with team members at all levels, including senior management
➢ Familiar with a major web analytics vendor such as Omniture, Hitbox, Coremetrics or Webtrends to drive marketing decision making
➢ High proficiency with Microsoft Excel
➢ Ability to quickly learn new software packages

Preferred Skills & Education

➢ Experience using third party bid management applications
➢ Experience working on e-commerce and/or lead generation campaigns
➢ Experience with Social Media marketing such as Facebook, Youtube, Twitter a plus