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Marketing Account Specialist

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Our client is seeking a Marketing Account Specialist to support their Customer Communications team. In this role, you will assist the team in executing the marketing communications plan for the assigned business areas. You’ll support the development of the marketing tactics and the plan elements: audience, positioning, messages, vehicles, timing and metrics.

This role will work through creative brief creation, production schedule management and budget estimate oversight. There will be opportunity to support larger, more complex projects, as well as lead smaller, less complex projects. Projects will include a variety of print and digital media.

Key Responsibilities:

- Support the development and execution of effective, targeted customer communication plans by striving to understand the objective, impact and optimal communication solution for every communication request.

- Work in close partnership with the Creative partners to deliver on business needs: developing Project Proposals, Creative Briefs and kick-offs and supporting production schedules and budget estimates. In addition, work closely with key matrix partners to bring forth key customer messages in multiple formats

- Deliver strong project management and the ability to partner with different clients and help drive consensus.

- Measure effectiveness of current communication strategies and tactics and recommend change, as needed, to properly support the channel and the customers. Continually generate ideas and opportunities to innovate, which can include process, media, tactics, and other areas intended to improve their competitive position in marketing communications.

- Identify and/or support critical opportunities to communicate to internal audiences and provide editing/review support to ensure consistency of messaging.

- Secure final sign-offs from subject matter experts, project owners and compliance/legal team.

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