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Marketing Account Specialist

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Our client has a need for a 4 month consultant to be an Account Specialist who is responsible for supporting the generation of marketing communications. You will work with our internal partners including those in Marketing Strategy, Brand, Creative, Digital, PR, Research, Customer Experience, Corporate, Social Media, and Events & Sponsorships – to help create stand-up marketing that stands out in the minds of our clients and customers. The perfect candidate will support external partners, as well, to develop and support relationships with marketing and advertising agencies, printers and multimedia production houses. Must have the ability to support the development and execution of compelling campaigns.
Responsibilities:
• Support the development and execution of integrated communication plans and development of supporting communications that provide compelling reasons for prospects, customers and brokers to expand the relationship.
• Work in close partnership with Creative partners to deliver on business need. Including the development of Project Proposals, Creative Briefs and kick-offs and support production schedules and budget estimates.
• Work closely with key matrix partners in Segment Marketing to bring forth the most differentiating market messages in multiple formats for sales to use in a variety of situations.
• Execute customized presentations and other marketing tools and communications tailored to individual prospects and customers.
• Continually generate ideas and opportunities to innovate, which can include process, media, tactics, and other ideas intended to improve the competitive position in marketing communications.
• Identify and/or support critical opportunities to communicate to internal audiences and provide editing/review support to ensure consistency of messaging.
• Secure final sign-offs from subject matter experts, project owners and compliance/legal team.
• Measure effectiveness of current communication strategies and tactics and recommend change as needed to properly support the channel and the customers.
• Partner with Brand to ensure consistency of voice across business advertising/communications and leverage Brand campaigns to support business goals.

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