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Marketing Account Manager

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Vitamin T is on the hunt for a Marketing Account Manager. LANSING, MI...with many days remote. The Marketing Account Manager is responsible for providing marketing strategy and planning, and marketing program

development and execution in support of and in collaboration with our clients’ program goals. This individual will be

responsible for managing marketing programs; developing and monitoring project schedules; writing marketing plans, creative

briefs and other marketing documents; developing, tracking and reporting project and campaign success metrics; and

reviewing and auditing creative deliverables against strategies and briefs. This role requires a self-driven individual who can

manage and lead cross-functional internal and external teams in a high growth, fast-paced and geographically distributed

organization.

Key Responsibilities

Communications and Client Relationships

 Single point of contact and accountability for clients’ marketing support and services

 Strong communications skills regarding project goals, updates, plan revisions and status

 Strong relationship building skills with external clients, partners, internal executives and peers

 Strong presentation skills

 Excellent listening and problem solving skills

 Strong ability to manage campaign reviews with external clients that may have complex and/or distributed review

processes

Marketing Strategy and Program Management

 Responsible for all aspects of a successful campaign plan for their clients within the supported geography. This

includes developing and driving marketing strategies that ensure successful positioning and messaging and timely

launch of all campaign elements

 Develops and proactively manages projects schedules and budgets to assure timely and on budget delivery of our

clients’ campaigns

 Develops program relevant marketing strategy and plans that effectively leverage all available marketing resources to

realize program objectives and performance metrics

 Prepares creative briefs and collaborates with creative services team on the development and delivery of marketing

deliverables that are in support of our clients’ objectives

Market and Business Development

 Partners with our business development team to develop the local market and provide marketing subject matter

expertise and support in response to clients’ RFPs

Functional Knowledge, Skills and Competencies

 Bachelor’s degree in marketing, business or other related field, with marketing, advertising or communications

preferred

 5+ years of marketing experience, 1-3 years of B2B marketing experience and several years executing interactive,

direct marketing, media planning/strategy, social media and/or agency management; marketing agency experience is a

plus

 Highly seasoned project management skills with the ability to lead internal teams and and/or manage relationships with

a strategy or marketing consulting vendors



 Ability to define and write program relevant go-to- market strategy, plans, creative briefs and executional tactics in

support of plan success metrics

 Ability to move seamlessly from strategic to tactical execution within tight deadlines

 Outstanding communication skills and proven abilities as a team collaborator

 Ability to support multiple projects simultaneously and deliver to tight deadlines

 Highly organized and process-oriented with a strong attention to detail

 Ability to influence, collaborate and excel in large, complex organizational structures with rapidly changing

environments and shifting priorities

 Strong analytical capabilities with knowledge of database marketing and analytics

 Ability to manage internal client relationships with the ability to meet and exceed timing and budget goals

 Excellent interpersonal skills

 Advanced level experience in PowerPoint, Excel and Word

 High degree of business acumen, hard-working and determined

 Energy industry relevant experience preferred

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