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Marketing Account Coordinator

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Primary Responsibility:
Assists the Senior Website Account Manager in delivering the online solutions to business partner needs. Works to understand, communicate and execute initiatives based on the priorities, timelines and strategic direction of the client's brand.


Job Description:

  • Understand line of business, roles, responsibilities and processes within the client's operations
  • Document and solve for gaps where identified
  • Attends periodic meetings within Product Verticals (ie. daily scrums, Quad+, sprint planning, roadmap planning) to help drive business priority decisions, remove roadblocks and ensure a solid understanding of the defined scope as outlined by the Senior Website Account Manager
  • Escalating any issues that could impact the budget, timeline or strategic vision
  • Communicating changes in business strategic direction or priority shifts to Senior Website Account Manager, Product Owner and functional teams


    Additional Details:
  • The Account Coordinator may be responsible for the support of a digital strategy created by the Senior Website Account Manager using the agile framework including:
  • Creating formal documentation in the form of a Project Brief and share with Senior Website Account Manager for approval
  • Develop formal documentation of business requirements and/or user stories based on agile principles and team preferences
  • Track business requirements and/or user stories with the team using established client tools
  • When applicable, manages the feature development and defect backlog on a daily basis to ensure that priorities adhere to the strategic direction outlined by the Senior Website Account Manager
  • Project ticket management – works with the Production team to address business clarification needs and road blocks removed
  • Supports the execution of creative assets developed in support of a feature, such as the visual design, content strategy and copywriting, to ensure adherence to strategic vision as outlined by the Senior Website Account Manager

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