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Marketing & Sales Analyst

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The Sales & Marketing Analyst will assist in the creation / implementation / management of marketing plans, support a broad range of marketing activities, coordinate / review / report all global sales forecast revenue numbers and support customer service all supporting the growth and success of the commercial organization on a global basis. This position will coordinate the development and implementation of the global marketing communications plan, compile and analyze performance metrics to monitor success of marketing and sales related activities, and act as a back-up to the customer service team. The position will enable a strategic and coordinated approach to marketing and sales related activities in order to raise awareness in target markets and generate new business.

Essential Functions:

1. Marketing Communications and Branding – Coordinate the development of marketing communications plans and brand management. Responsible for creating and implementing all advertising, public relations, promotions, and collateral materials to ensure relevant, timely, and consistent information worldwide consistent with clients’ go-to-market strategies. Support new business development efforts and maximize awareness with the company’s target audience.
2. Marketing Support -- Analyze performance metrics for marketing activities and summarize industry trends, and support Director of Global Marketing with meeting planning, scheduling, and other projects. Supports activities to develop product blitz programs and advertising, including coordination of printing, creation of copy, shipping, and delivery of materials. Manages a wide range of advertising sales representatives and vendors.
3. Sales Analysis -- Analyze sales forecast / revenue numbers and sales team performance metrics on a weekly, monthly, quarterly and annual basis. Attend sales meetings. Work with all global sales personnel.
4. Website – Maintain and update the clients website in conjunction with initiatives to increase website traffic and maximize exposure to target audiences globally. Ensure the website provides relevant and timely content.
5. Tradeshow Management and Follow-up – Proactively manage the coordination of tradeshows worldwide. Ensure the standard processes for tradeshow preparation and follow-up are completed. Measure success of tradeshows by monitoring lead follow-up by commercial team and outcomes to track overall show performance and determine how to improve effectiveness.
6. Proactively interact with sales, New Business Development, R&D, and other groups within the organization to develop effective communications for both internal and external use. Gather and synthesize information on organizational communication needs and take action to develop appropriate solutions.
7. Attend industry events/ conferences/ shows and customer meetings as necessary.
8. Collaborate with and support the commercial team to ensure alignment on key messaging and continuously refine the marketing message and related support materials.
9. Act as back-up for Customer Service in North America – become proficient in order-entry and customer related activities.

Education, Experience, and skills required:

1. Bachelors Degree in Business Administration required (Bachelors Degree in Business with a Marketing Concentration/ Focus is preferred) and related industry experience
2. Five years work experience in marketing and communications-related roles for B2B companies with a technical orientation.
3. Excellent written and oral communication skills
4. Team-oriented attitude and with a desire to learn and openness towards global, multi- and intercultural understanding
5. Vendor management experience is a plus
6. Demonstrated critical thinking, problem solving, multi-tasking and ability to work in a self-directed manner
7. Travel – up to 30% of time (domestic, international)

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