Marketing & Creative CRM/Web Email Specialist
Role description: email/marketing automation project consultant will possess a fundamental understanding of B2B marketing, including sales and marketing alignment, lead nurturing strategy and tactics, and pipeline management of the entire marketing and sales funnel. The project consultant must be able to successfully juggle multiple projects with a variety of internal stakeholders, build and QA email and marketing automation campaigns, and prepare reports on campaign activities. In addition, this role is responsible for email production management, duties including maintaining master deployment calendar, maintenance of email scheduling tools, and operational dashboard reporting.
Responsibilities: Day-to-day activities include: consultation and coordination and with internal stakeholders in the planning and execution of email campaigns at both the national and regional levels; campaign design and execution best practices; email channel best practices (assuring adhesion to internal email content policies and CAN-SPAM compliance); email production management; and reporting. In addition to a primary focus on B2B campaigns, this role will support ad hoc email execution and reporting for other programs as needed.
Required Skills: Project management, B2B marketing, lead funnel management, email marketing experience with marketing automation platform
Preferred Skills: Demonstrated proficiency in executing email and marketing automation campaigns using Eloqua or Adobe Campaign; Minimum of 6 months hands-on experience preferred.
Design, quality test, deploy, and report on manual and automated email campaigns for both internal customer databases as well as lead lists.
Coordinate and maintain the email marketing communications production schedule to ensure accurate and timely delivery.
Assess all email creative to ensure communications are aligned with internal email content policies and compliant with CAN-SPAM legislation.
Monitor email volume and track to established budget.
Maximize revenue utilizing best practices for direct marketing promotion and ‘endorsement’ selling optimizes promotions.
Maximize the revenue from available web and email marketing banner ad positions through the use of effective analysis, scheduling and creative approaches. Experience 3+ years"