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Marketing & Communications Representative I

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BASIC FUNCTION: Position is responsible for coordinating marketing, advertising, public relations and/or communications strategies for the service line that cross the system. Role includes executing all marketing tactics related to the company. Position assists in planning marketing and communications strategies to support overall system goals and objectives.

Must be able to demonstrate knowledge and skills necessary to perform all job related activities as outlined below.

Must be able to demonstrate knowledge and skills necessary to provide care appropriate to the patient served. Must demonstrate knowledge of the principles of growth and development as it relates to the different life cycles.

MINIMUM QUALIFICATIONS:
1. Bachelor’s degree in marketing, business, health care, public relations, journalism or related field preferred. In lieu of Bachelor’s degree, must have an Associate’s degree from an accredited art institute and 2 years of related work experience.
2. Two years professional experience in marketing and/or public relations.
3. Excellent verbal, written and interpersonal skills.
4. Proficient computer skills.
5. Demonstrates commitment to the Partners-in-Caring process by integrating our culture in all internal and external customer interactions; delivers on our brand promise of through innovation, accountability, empowerment, collaboration, and compassion.

PRINCIPAL ACCOUNTABILITIES:
1. Coordinates marketing and/or communications strategies and tactics including one or more of the following – advertising, direct marketing, collateral development, public relations, internal communications, graphic design, special events, sponsorships, etc.
2. Maintains a positive relationship with various system departments to accomplish goals.
3. Maintains a positive relationship with various sports partners. Manages and executes the marketing elements tied to those relationships.
4. Coordinates elements related to major special events. Elements include collateral development, on-site activities, on-site booth elements, volunteer communications and on-site hospitality, coordination of VIP services. Events may require night and weekend hours.
5. Evaluates the effectiveness of marketing and communications activities by documenting results and recommending changes for improvement when appropriate.
6. Responds promptly and courteously to internal requests and external calls/solicitations.
7. Monitors expenditures to ensure adherence to budget and proactively seeks cost cutting measures.
8. Assists in the planning of comprehensive marketing and communications strategies for assigned system services, facilities or programs.
9. Manages at least one internal service, facility or program with limited supervision.
10. Adheres to all policies, procedures, and standards, within budgetary specifications, including time management, supply management, productivity, and accuracy of practice.
11. Ensures safe care to patients, staff and visitors; adheres to all company policies, procedures, and standards within budgetary specifications including time management, supply management, productivity and quality of service.
12. Promotes individual professional growth and development by meeting requirements for mandatory/continuing education and skills competency; supports department-based goals which contribute to the success of the organization; serves as preceptor, mentor and resource to less experienced staff.
13. Other duties as assigned.

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