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Marketing & Communications Manager

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Aquent is looking for a driven and enthusiastic Marcomms Manager to join a leading digital technology organization for a 12 month contract, based in Reading.

The role will sit within the B2B team who is responsible for defining the commercial marketing communications strategy and implementing integrated campaigns to support brand awareness and perception change.

You will be responsible for the strategic development, management and integration of marketing communication. Managing customer engagements, demand, perceptions, relationships and satisfaction through orchestrated integrated marketing communications efforts. A primary focus of this role will be the integrated planning and execution of marketing campaigns based on sales motions. The role also leverages data and insights from the digital and social teams.

Key Responsibilities include:
• Integrated Marketing Communications Strategy and Planning
• Integrated Marketing Campaign Management, Delivery and Efficacy
• Operational & campaign Analytics
• Agency Relationships
• Financial Management

Required Skills:
• CIM/IDM qualifications are desirable, but not essential.
• Experienced in direct email and tele-marketing, to a B2B audience with long, considered buying cycles.
• Proven experience of marketing campaigns successfully impacting commercial performance.
• Strong analytic skillset; a curiosity to test and learn what is most effective.
• Good understanding of modern media consumption habits and corresponding marketing tactics e.g. mobile and responsive design.
• Strong copywriting ability.
• Proactive with ability to multi-task, prioritise and problem-solve independently.
• Strong collaboration and interpersonal skills, with an ability to work across a matrix organization to get things done through others.
• Good creative judgment – ability to express opinion with objectivity.
• Strong stakeholder management skills, including with senior management.

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