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Marketing / Brand Manager

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Our client is a leader in the pre-paid debit card (Gift Card) industry, and in this role you will be responsible for the development, management and implementation of marketing programs that will drive revenue growth and profitability across their portfolio of products. You will be a key point of contact for the cross functional team and the creative team, delivering agreed-to marketing programs on time and on budget. As our ideal candidate, you will be able to lead projects from conception through execution, and will be given broad exposure to all functional aspects of the company. This role requires strong creative and analytical skills along with a keen understanding of joint business planning and retail dynamics.

EXPECTATIONS
Drive category growth via product launches and innovative marketing plans
Lead development and execution of marketing initiatives and promotions, including packaging, in-store, and digital campaigns.
Build and maintain strong brand equity for various Gift Card properties
Manage day-to-day working relationship with strategic partner(s) on relevant projects
Manage queue of all Marketing projects including prioritization, collaboration with cross functional teams on expectations, and successful implementation
Design and implement consumer research projects that support new product and business development, as well as acquisition and retention initiatives

QUALIFICATIONS:
Minimum 5 years marketing experience
Bachelors degree required, with MBA preferred
Previous experience leading the creative development process for packaging, TV, Print or in-store
Strong leadership, strategic thinking and relationship management skills
Retail partner or in-store marketing experience
Strong project management, creative problem solving and interpersonal skills including influencing, resolving conflict
High level of energy. Ability to work in a fast-paced, rapidly evolving environment

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