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Market Research Specialist

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The Marketing Research Specialist will counsel leadership and project teams with a data driven approach, to coach on market knowledge, competitive intelligence, and overall business intelligence. The goal is to inform customers, influencers and markets. Additionally, this position will advise on the design, generation, collection, analysis and preparation of market research data for executive presentation, discussion, analysis and strategic and operational planning.

The Research Specialist will maintain key relationships with business partners, to build a consistent knowledge of competitive environment and have a keen understanding of the brand's products and services. He/she will develop an unbiased view of performance and perceptions based on an in-depth understanding and analysis of research data and information.

Ideal profile will be self-sufficient, and be inquisitive in nature to get to know the customer, scope, and help with research supplier selection, and have experience with the fundamentals of survey design. Must be familiar with quantitative and qualitative research methodologies, as well as prototype testing.

Candidate must be an organized communicator, both verbally and written to properly execute business partnerships. Goal is to leverage existing information and to ensure competitor, market and customer information is broadly communicated, understood and acted upon.

Requirements:

• 2+ years of experience in market research or industry analyst roles

• Understanding of research frameworks: data sources, select software solutions, vendors and internet research to gather and analyze market and customer data and insights

• Experience analyzing and synthesizing qualitative and quantitative information, identifying implications and observing patterns, making correct inferences, drawing conclusions, explaining facts, data, or information to evaluate products/services, strategic direction, and core competencies utilizing a wide variety of resources.

• Capability to integrate and interpret large customer and market research datasets, and distinguish key findings and insights for leadership dissemination and embedment.

Knowledge and Abilities:

• Abilities in interviewing, moderating, conversational and presentation skills, analysis and written communication.

• Ability to build networks and strong working relationships with internal and external constituencies.

• Ability to manage vendor relationships and act as a liaison between team and research vendors to conduct research efforts.

• Strong computing skills required; competence with Microsoft Word, Excel, and PowerPoint. Statistical analysis software (SPSS or SAS) preferred.

• Ability to handle multiple tasks, demonstrates flexibility and ability to prioritize while maintaining a results/customer-focused orientation

• Ability to travel 15%

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