Our client is seeking a Market Research Specialist to provide analytical support and project management, delivering fact-based insights that help drive profitable growth from all key constituencies (including customers, clients, producers, consultants, medical professionals, and employees). This individual will support and help manage qualitative and quantitative primary market research projects to support the company. The role partners with external research firms, internal business partners and other Market Research staff members. Other responsibilities include responding to requests for research, and collecting and presenting data and analysis to address key business needs.
Support satisfaction studies with focus on tracking and insight development for a variety of key businesses. Support excellent projects: Plan, conduct, analyze and present both qualitative and quantitative primary research for key constituents in the organization. Partner with vendors in order to leverage their skills most effectively; managing vendors as they execute research studies, including stimulus and sample development and definition, field management, interviews, analysis specifications, analysis, reporting, timelines, budgets. Provide timely, accurate and actionable data and recommendations that allow understanding of results for development of impactful insights that drive strategy and decision making; effectively presenting the results and insights to business partners and stakeholders. Serve as a true research partner to internal clients by encouraging a strong research relationship, including listening for and probing frequently on research needs. Help to educate and position research and introduce concepts such as segmentation to identify opportunities for research to move forward the business. Work collaboratively with other Market Research staff members to support the group’s mission, and lends support for other internal clients in sales, product, and marketing and/or strategic management functions. Develop insights across multiple studies, secondary studies, and competitive intelligence sources to further impact strategy and decision-making; partnering with business clients to communicate these insights.
Take initiative to support learning agendas, project prioritization overviews with clients, budget and resource management.
Act independently to ensure that research is conducted to attain expected or better results, within budget, and as efficiently as possible Strong analytical skills, including the ability to analyze and interpret large data sets, identify insights, and synthesize how these insights for internal clients to impact the business (so what? and now what?) and strategy Must be able to synthesize data and information; able to express those concepts so there is good, general understanding among diverse audiences. Strategic thinker Strong prioritization skills and ability to handle multiple tasks and projects simultaneously Is proactive and moves projects along quickly. Raises issues with colleagues (within and outside of Market Research) to ensure that timelines and objectives are met Excellent quantitative skills, significant experience with survey design, sampling and data analysis Excellent writing and presentation skills, including the ability to present and defend both research plans and recommendations and conclusions based on research findings, analysis, and insights Knowledge of health care industry dynamics and trends preferred Knowledge of statistical techniques and a statistical packages Experience using a web-based surveying tool preferred