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Market Research Professional

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Responsible for managing, gathering, analyzing, and interpreting information about a market, product, or service to be offered in that market, and the past, present, and potential customers for the product or service. Reviews and produces research into the characteristics, spending habits, location and needs of the business's target market, the industry as a whole, and its competitors. Manages teams which may include exempt and non-exempt employees. Serves as subject matter expert and provides guidance to employees as required. Develops processes and procedures to drive department efficiencies, assists in development, and meeting departmental budget.
Core Responsibilities
- Manages and guides Marketing Research Analysts and Representatives within the Market Research & Planning team.
- Works with the VP, Director, and cross-functional VPs and Directors in creation and implementation of research training modules.
- Manages the execution of research projects and provides reports/summaries of findings.
- Interprets market research data, analyzes market and product trends, customer insights, and strategy, and makes recommendations to business based on findings.
- Assists to perform periodic performance reviews and provides feedback, coaching, and disciplinary action.
- Identifies and stays current on new trends and seeks new ways to utilize research to support Company initiatives.
- Oversees the research of target markets, ratings, and market responses to programs and campaigns.
- Manages market research budget.
- Works with divisions and regions to design data collection methods and analysis processes.
- Oversees vendor management and works to ensure that consistent quality control and project objectives are met.
- Other duties and responsibilities as assigned.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Education Level Field of Study Certifications Years Experience Compliance Disclaimer
-Bachelors Degree
- Generally requires 6-9 years related experience Comcast is an EEO/AA/Drug Free Workplace.
The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications

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