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Market Research Manager

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AQUENT is seeking a Market Research Manager to join our client’s Consumer Insights Group. This group provides consumer insights that inform that product, customer experience and marketing strategies for their business, including acquisitions and customer engagement. The ideal candidate for this role is…..

A passionate advocate for the consumer – someone who loves understanding people, their attitudes, needs, and behaviors
Grounded in market research fundamentals – understands what is required to get quality insights and can assess when and how to make tradeoffs between speed and quality
Experienced in using new methodologies, such as Behaviorally-based research, to better understand consumer decision making and ways to translate these insights into marketing communications.
Organized – can drive projects to completion, prioritize across multiple requests, and manage a budget
A great storyteller – can influence by packaging and presenting insights in a compelling way
Able to effectively interact with, and impact the thinking of, executive leadership
A great teammate – brings a positive attitude and is enjoyable to work with


Responsibilities

In this role you will develop impactful insights that drive strategy and decision making. To do this you will…

Provide research support and proactively identify opportunities for improving marketing communications results from a variety of different channels (i.e., direct mail, web, email, mobile).
Lead research to optimize positioning, design and language of marketing communications prior to in-market testing
Actively seek and evaluate new approaches for unearthing insights
Maintain a network with internal partners to identify and prioritize research needs (including managing the research budget)
Leverage and integrate primary research, multiple studies, secondary sources, and marketplace intelligence
Leverage a network of pre-identified research suppliers to execute studies
Present insights to business partners, senior leadership, and stakeholders that drive business actions
Integrate and share insights across the partner teams
Coach, manage, and mentor junior members of the organization

Basic Qualifications

- Bachelor’s Degree
- At least 5 years of experience in marketing research or at least 5 years of experience in marketing strategy consulting
- At least 5 years of experience in presentation of research
- At least 2 years of experience in planning of market research
- At least 2 years of experience in execution of market research
- At least 2 years of experience in analysis of market research
- At least 2 years of experience in advanced research methods

Preferred Qualifications
- Bachelor’s degree major in market research, marketing, business, sociology, psychology, behavioral economics, biology, or innovation/design thinking
- Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology, management consulting, or related field)
- 8+ years’ experience in marketing research, with 3+ years on the client side within the marketing research profession
- 5 years of experience in planning, execution, and analysis of market research across a wide range of survey techniques, including Behaviorally based research methods
- 5 years’ experience in advanced research methods

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