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Market Research Associate (Automotive)

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This position is responsible for providing consumer insight into the communication development and advertising effectiveness process to ensure customer requirements are incorporated into the decision-making process. The Communication Development Marketing Research Associate will:

• Be a primary resource of consumer insight for the Brand, Communication and Advertising Agency teams in NA.
• Liaise with key internal clients to ensure their research requirements are met.
• Prepare Project Statement of Work, Research Plan Discussion Agreement and purchasing/finance documentation in support of projects.
• Support the planning, design, execution, analysis, and reporting of communication development marketing research events and advertising effectiveness.
• Manage research supplier staff during research engagements to ensure project quality, design and analytics are aligned with business objectives and company standards.
• Present research insights to key client groups internally and Agency.
• Electronically distribute reports and presentations. Prepare with accuracy.



Experience and Background Skills Required:

• Minimum 5 years of research experience.
• Experience with qualitative and quantitative methodologies.
• Excellent communication skills (both oral and written) with an ability to translate and communicate analytical research findings into actionable insights.
• Proven capability to think systemically, strategically and analytically while executing decisively.
• Ability to integrate data and findings from other areas and present a holistic view of a position.
• Strong interpersonal, team building, and negotiating skills with a can-do attitude and an ability to work well with internal Ford clients, Advertising Agency and research partners.
• Working knowledge of market research principals -- sampling, methods, analysis
• Strong project leadership and coordination abilities.
• Ability to anticipate, quickly address and make correct decisions in a fast-paced, dynamic environment.
• Ability to multitask and handle multiple assignments at the same time.

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