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Market Research Associate

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This person will provide consumer insights, incorporating customer requirements on a number of projects.

Primary responsibilities include:

• Act as a primary resource of consumer insight for the Brand, Communication and Advertising Agency teams in NA.
• Liaise with key internal clients to ensure their research requirements are met.
• Prepare Project Statement of Work, Research Plan Discussion Agreement and purchasing/finance documentation in support of projects.
• Support the planning, design, execution, analysis, and reporting of communication development marketing research events and advertising effectiveness.
• Manage research supplier staff during research engagements to ensure project quality, design and analytics are aligned with business objectives and company standards.
• Present research insights to key client groups internally and Agency.
• Electronically distribute reports and presentations. Publish final reports and presentations to the GCI Knowledge Management System.



Experience and Background Skills Required:

• Minimum 3-5 years of research experience.
• Experience with qualitative and quantitative methodologies.
• Excellent communication skills (both oral and written) with an ability to translate and communicate analytical research findings into actionable insights.
• Proven capability to think systemically, strategically and analytically while executing decisively.
• Ability to integrate data and findings from other areas and present a holistic view of a position.
• Strong interpersonal, team building, and negotiating skills with a can-do attitude and an ability to work well with internal Ford clients, Advertising Agency and research partners.
• Working knowledge of market research principals -- sampling, methods, analysis
• Strong project leadership and coordination abilities.

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