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Market Research Analyst

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Do you want to work for one of the largest nonprofit, nonpartisan organizations with a membership of more than 37 million? Our client needs a Market Research Analyst to support their NY sales team and their ability to compete for advertising revenue. The Market Research Analyst must provide concise market research analysis and consultative insights; from competitive tracking, demographic insights and category development to custom client consultation and providing return on investment, high-level market research and the ability to communicate it.

RESPONSIBILITIES:
• Manage daily research requests from 30 sales staff/management for organization media properties
• Identify and communicate Media Sales competitive advantage for agency/client requests, proposals, PR and promotional efforts
• Provide customized 50+ insights to support sales efforts (demographic and category)
• Develop digital insights to for RFPs and to support various sales efforts
• Support marketing leads in category analysis/prospecting for sales development efforts
• Provide research used in the development of core sales tools and case studies
• Produce deliverables as needed: ppt boards, presentations, one-sheets, analyses
• Participate in weekly research department meetings, monthly national, digital and marketing sales meetings, annual sales meeting
• Maintain expertise on research tools across category/platform (MRI, PIB, Nielsen, comScore, Omniture, JD Power, Iconoculture, Yankelovich, US Gov't data, etc)
• Provide media, category and competitive advertising expenditure data for sales management
• Support research director in primary research studies, major syndicated research study releases, reporting of GfK AdMeasure results
• Oversee biannual release of ATM and AB qualitative analysis and produce media sheets

To effectively support advertising sales through market research requires a broad range of specialized skills well beyond the numbers. The combination of understanding how to interpret research, the ability to identify important information from a vast amount of data and the gift of communicating in a clear, concise and useable manner is very complex. To be able to conduct cross-project analysis, employ nonlinear thinking and provide a high-order of consultation such as influence and storytelling is a rare combination of skills that few possess.

The primary nature of this position is analytical and advisory inside of the organization. Most contact is with the sales and marketing staff. Contact with external clients is limited and typically occurs with the support of senior research and marketing staff.

The Media Sales teams’ revenue goal is directly impacted by the success of this position. The nature of finding research and providing analysis provides much autonomy and the ability to revise and develop new work methods. Position offers the opportunity to suggest new policies and procedures for consideration by Sr. Director of Insights & Marketing and the Media Sales management team.

MINIMUM EDUCATION & WORK EXPERIENCE:
• Proactive with a can-do attitude.
• Strong storytelling, presentation and writing skills.
• Strategic, with an ability to think across many disciplines and develop solutions through collaboration and creativity.
• Ability to work on many projects concurrently in a fast paced environment while meeting a breadth of demands and deadlines.
• Minimum 5 years in media sales research and marketing for media business specifically print and digital media.
• Significant experience with syndicated research databases such as MRI, MARS, comscore and Nielsen, AdMeasure.
• Proficiency in online data search, Microsoft Office, including Word, PowerPoint, and Excel.
• Bachelor’s Degree or equivalency.
• Strong communication and presentation skills.

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