We are looking for someone who thrives in data and likes to work within the data to create metrics. We would prefer to find someone who has done Market Research within the Quantitative data, cross tabulations, data sources, answering the questions like, is the data statistically significant. You will develop a holistic view of what’s happening in general, with competitors and on our channels so we can optimize our efforts.
This includes, consolidating and analyzing 10+ data sources to develop a holistic view measuring and providing insights around the health of our employer brand.
This role will support the Employer Branding team with data, insights, analytics, competitive intelligence that will inform the branding, content, and channel strategies for the new fiscal year. The role requires gathering requirements and questions for insights, gathering cross-company data sources and third-party data, aggregating and analyzing data to drive business decisions. You will develop a robust book of research and refresh the deliverable monthly. In addition, you will proactively identify additional research needs throughout the year to help direct the team to new opportunities.
Looking for someone with strong data background “Math-head,” to help pull the data into a dashboard.
More about the team:
This team is responsible for branding and cultivating this tech giant as an employer of choice. We work on earned and paid media to get our messaging out to candidates across the globe. We role-up to Corp Communications and work with other teams on the messaging.
The role could include the following studies/research:
Audience, MS brand & competitor employer brand landscape
O Audience research (EB secondary audience research, diversity focus groups, international focus groups)
o Internal and external audience-specific behavioral/sentiment insights - what’s driving conversation in general, associated sentiment/behavior, what intersection is there with tech/competitors if any
o Competitor employer brand analysis
o Master brand perception
O Social media traffic/sentiment analysis and insights (simply measured, sysomos)
O analysis and insights (adobe analytics)
O Employee interaction with the employer brand – e.g. behavior, sentiment, reach (employee comms channels, employee sentiment if possible from Polls/Pulse)
O Paid media metrics
• Partner with brand strategist to understand brand objectives and focus insights and data views accordingly
• Dashboard creation
- 7+ years of overall market research/data experience.
- You thrive in data and like to work within the data to create the metrics.
- You have done Market Research within the Quantitative data, cross tabulations, using data sources
- Any experience within Social Media Marketing effort/space is a HUGE plus! Analyzing marketing effort within social media channels.
- Any experience with the social media marking tools: Simply Measured, Sprinklr, Sysomos, Adobe Analytics is a HUGE PLUS!