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Market Research Analyst

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Market Research Analyst, Retail Marketing- Research, Analytics and Insights 

As a Market Research Analyst, you will be a part of the Research, Analytics and Insights team which is responsible for analyzing and understanding the impact of Retail marketing efforts, and influencing future Retail strategy and design based on fact-based results. You will manage our survey initiatives globally, through understanding the research goals, crafting questionnaires, programming surveys into do-it-yourself platforms, creating crosstabs, and analyzing results. You will both build and execute your own surveys and analysis, as well as manage vendors who run survey programs. You will be responsible for including research methodology and design, synthesizing insights to drive actionable recommendations, and building compelling consulting-style analysis and executive review decks. 

Responsibilities: 
• Support Research, Analytics and Insights team 
• Meet with internal clients such as Go-to-Market and Partner Marketing leads to understand needs and scope research projects 
• Drive all survey research, both online and in-person intercepts, including developing research briefs, setting project goals and learning objectives with internal stakeholders,, synthesizing insights, and developing final reports with external vendors 
• Interface with external vendors’ working teams to share goals, build questionnaires, manage timelines and deliverable due dates, test surveys, shape direction of final deliverables, and quality check results 
• Report on inconsistencies or project risks to internal and external teams to ensure quality work 
• Build questionnaires for internally and externally run surveys 
• Program surveys in online tool and test thoroughly prior to launching 
• Track survey results while in field to ensure quality and timeliness of responses 
• Leverage online platform and Excel/ Google Sheets to build crosstabs of data, including among key segments, to develop insights 
• Build PowerPoint decks to share deep insights with creative, go-to-market, partner marketing, and other teams; create tight executive summaries with actionable recommendations for Director and VP level 

Required Skills: 
• BA/BS in Business, Psychology, or related field required 
• 2-5 years experience in Market Research, including quantitative survey work, or at a management consulting firm 
• Proficient in Google docs, sheets, slides (relevant Microsoft experience will suffice) 
• Proficient in Excel; comfortable building models and digging into data 

Nice to Haves: 
• Experience working for a market research or consulting firm 
• Proactive self-starter 
• Highly organized with an extreme attention to detail and rigor for process 
• Executive presence to actively manage and run cross functional meetings 
• Provides clarity to chaos and thrives in ambiguous situations 
• Ideal if candidate has some retail experience

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