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Market Research Analyst

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Job Description: The Market Research Contractor’s primary responsibility is to report on the Customers’ day of travel experience. This role includes analyzing large volumes of data and synthesizing them into a cohesive story (not strictly taking numbers at face value) that are consistently engaging, persuasive and provide business solutions to clients’ needs. This person serves as a subject-matter expert for bringing  TripNPS and Customer Experience data to life and application. It also includes coordinating with vendors to monitor the Customer Experience Survey and prioritizing enhancement needs within the Customer Experience Dashboard. 

Required Skills 
• Degree: Marketing, Economics, Finance, Psychology or related field preferred 
• At least 3 years in Market Research or Marketing Analytics 
• Targeted studies/degree in undergraduate program may suffice 
• Proficient in Microsoft Excel, Word and PowerPoint (Excel and PPT VERY strong/guru) 
• Ability to work independently but be a strong Team Player 
• Strong ability to understand, analyze, organize, and report from large and varying sources of Customer data 
• Able to concisely communicate in PowerPoint presentation and memos and feel comfortable sharing with internal Teams and Leader(s) 
• Creating weekly, monthly and ad hoc reports 

Preferred Skills 
• Experience in the analysis of large-scale, quantitative marketing research studies 
• Example of Reports can include: Brand Health, TNPS, Customer Satisfaction tracking 
• Possesses a natural curiosity and drive to “explore” data in order to find new perspectives, relationships, or trends 
- experience with SPSS- preferred 

Job Responsibilities 
• Analyze large volumes of data and synthesize into a cohesive story (not strictly taking numbers at face value) and get the findings to the appropriate, affected, Teams 
• Bring NPS and Customer Experience data to life and application 
• Secondary responsibilities will involve project management, analysis and presentation of Loyalty studies and ad hoc Customer Experience research projects 
• Work closely within Customer Insights Team to integrate learning and achieve a cohesive voice 
• Work closely on the continuing improvement of the Customer Experience Dashboard, assisting in the design of new features and functionality, document processes, improve and streamline existing processes, and train and educate users on-site 
• Communicate with Vendor Development Team on issues related to the Customer Experience Dashboard, as well as help spark improvements based on interactions with users onsite

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