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Market Research Analyst

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Contract with opportunity for extension or perm.

Seeking a results orientated Market Research Analyst with experience of conducting, analyzing and interpreting customer, competitor and market intelligence across the marketing spectrum on customer /patient segmentation's and product/care categories for leading healthcare provider based in Dallas, Texas . This person is passionate about providing high quality, cutting edge research and has an understanding of the complex profile of consumers/patients and how care marketing teams can tap directly into their habits, aspirations and attitudes. Someone who is looking to continue as a market research analyst with a forward looking company that has ambitions for growth. The candidate has to work out of client office in downtown Dallas.

RESPONSIBILITIES
• Responsible for collecting market data and evaluating information from diverse market sources. Analyzing qualitative & quantitative information to support and review new and existing marketing and sales strategies.
• Creating and produce market research reports on specific products and markets.
• Making recommendations to senior managers based upon research findings.
• Defining target markets and opportunities within them.
• Processing and analyzing raw data into reports for senior managers.
• Work with external data suppliers regarding data accuracy and integrity.
• Responsible for the development of client reports on current trends.
• Making sure that methods of data collection are effectively and accurate. Designing effective questionnaires based on activity objectives and market knowledge.

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