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Market Research Analyst

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The Market Research Analyst will utilize various qualitative and quantitative research techniques to develop an in-depth understanding of customers' perceptions, behaviors and preferences across key touchpoints. Thereby generating actionable customer-related insights to influence business decisions and maximize business value. Responsibilities include customer data analysis, developing qualitative and quantitative research plans and scripts, conducting the research, analysis, and reporting of results.


Duties:


Plan, executive and analyze quantitative studies utilizing a range of approaches to best answer the project objectives.
Facilitate the collection of qualitative insight about customers, including in-depth interviews, ethnographic studies, usability studies, and focus groups.
Facilitate and moderate brainstorming and data synthesis sessions to produce insights that address key business issues.
Identify and investigate new research methods and data sources to continually improve the value of customer insights to the organization.
Maintain in-depth knowledge and understanding of different research methodologies and data analysis techniques


Skills:
Strong quantitative research background with some experience in qualitative methodologies such as the moderation of IDIs, ethnographic and usability studies.
Hands on experience in the design and execution of different product and go-to-market quantitative research methodologies.
Proven track record of consistently producing deliverables that are well-written and contain helpful information, providing solid and actionable recommendations.
Proven ability to synthesize lots of information and distill it into meaningful data
Solid organization, project management, time management and planning skills.
Detail-oriented, with the ability to multi-task.
Should be self-directed and comfortable with minimal day-to-day guidance and independently managing deadlines.
Proven ability and desire to work effectively as a member of a team.
Ability to quickly learn and adapt in a fast-paced, highly interactive environment.
Proficient in Microsoft Word, Power Point, Excel, and SPSS or other statistical software.

Keywords:
Education:
Required: Bachelors degree in Psychology (Cognitive or Experimental), Marketing, Market Research or Human-Computer Interaction
At least 2-3 years of Quantitative Research Experience
At least 3-5 years experience in Market Research, Customer Insight Research or related social science field.
A background in Life Sciences, Biology or Biochemistry is a plus
An advanced degree in Market Research is a plus

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