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Market Research Analyst (4233353) - AIDA

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Aquent’s large D.C. association client is seeking a long-term contract Market Research Analyst for its New York City Media Sales Operations team. The Market Research Analyst will provide market research analysis and consultative insights to the team through competitive tracking, demographic insights, category development, as well as custom client consultation and return on investment.

RESPONSIBILITIES:
• Manage daily research requests from 30 sales staff/management for media properties
• Identify and communicate AMS competitive advantage for agency/client requests, proposals, PR and promotional efforts
• Provide customized 50+ insights to support sales efforts (demographic and category)
• Develop digital insights to for RFPs and to support various sales efforts
• Support marketing leads in category analysis/prospecting for sales development efforts
• Provide research used in the development of core sales tools and case studies
• Produce deliverables as needed: PPT boards, presentations, one-sheets, analyses
• Participate in weekly research department meetings, monthly national, digital and marketing sales meetings, annual sales meeting
• Maintain expertise on research tools across category/platform (MRI, PIB, Nielsen, comScore, Omniture, JD Power, Iconoculture, Yankelovich, US Gov't data, etc)
• Provide media, category and competitive advertising expenditure data for sales management
• Support research director in primary research studies, major syndicated research study releases, reporting of GfK AdMeasure results
• Oversee biannual release of ATM and AB qualitative analysis and produce media sheets

REQUIREMENTS:
• Bachelor’s Degree or equivalency
• Minimum 5 years in media sales research and marketing for media business specifically print and digital media
• Significant experience with syndicated research databases such as MRI, MARS, comscore and
• Nielsen, AdMeasure
• Strong storytelling, presentation and writing skills
• Strategic with an ability to think across many disciplines and develop solutions through collaboration and creativity
• Ability to work on many projects concurrently in a fast paced environment while meeting a breadth of demands and deadlines
• Proficiency in online data search, Microsoft Office, including Word, PowerPoint, and Excel
• Strong communication and presentation skills
• Strong storytelling, presentation and writing skills
• Proactive with a can-do attitude

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