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Market Research

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Our client, a Fortune 500 company located in Dallas, TX is looking for Marketing Research candidates from entry to mid-level experience.

Key Responsibilities:
- Strong SPSS skills, ability to program automation.
- Work with internal clients to determine market and customer research needs. Consult with business clients to develop research strategies and tactics. Identify and develop effective, creative approaches to research.
- Mange multiple market research projects including client/stakeholder engagement and external vendor management. Synthesize information gathered from a variety of sources to uncover key insights that address client needs. Combine research insights with knowledge and understanding of the industry and company that will influence client decision making process.
- Drawing conclusions and developing actionable, impactful recommendations based on research findings. Provide actionable reporting of research projects via written reports and presentations directly to business clients. Clearly express ideas, results and recommendations in informative and compelling ways. Campaign Metrics Support:
- Setup web analytics to track marketing and communications campaign elements
- Identify and track appropriate conversions for campaigns
- Implement necessary page tracking to monitor campaign performance
- Analyze campaign landing page performance, provide recommendations for improvements
- Plan and implement landing page A/B testing
- SiteCatalyst, Spotlight Tagging, DNA Tagging, Google Analytics

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