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Market Planning Manager

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Manage market planning activities for Skin Cancer and Prostate Cancer. Evaluate the market landscape and predict trends in market dynamics and competition. Competitive Intelligence participates actively in supporting commercial planning efforts by providing objective, in-depth information about current and future markets and competitive forces. Additionally, he or she will work with the brand Market Planning Managers and Marketing Managers to identify critical opportunities for growth, and work to embed an external market point-of-view into the strategic direction of the company.

Major responsibilities include: Provide an objective commercial viewpoint based on an in-depth understanding and analysis of commercial, clinical, and scientific competitive information. Evaluate the market landscape and monitor changes in market dynamics. Synthesize data and identify implications of competitive influences on brands. Provide recommendations on product differentiation strategies. Act as a go-to person for competitive intelligence questions from marketing, product development, business development, medical affairs, research, therapeutic area teams, finance, manufacturing, and other departments. Successfully employ secondary and primary market research techniques to accomplish the above. Manage vendor relationships, act as liaison between team and research vendors to conduct competitive efforts. Proactively identify areas for further competitive or market investigation and create appropriate research studies to address them. Communicate key competitive information to teams and individuals throughout the organization.

Education:
Advanced degree in business or science required, undergraduate or graduate work in the life sciences preferred.

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