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Market Manager

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Immediate need for a Marketing Manager starting ASAP until the end of the year +++! This role plays a key part in the Member Communications, Strategy and Development Team. You will be responsible for d riving behavior change among plan members through direct to member strategies and tactics. This role and team has a high visibility within the company and the teams "vision" is to ensure that every interaction wil leave things better for their members.

Key Responsibilities

  • Support the strategic development of direct marketing strategies/tactics along with project management/execution of these strategies and tactics.
  • Support the direct to member program development
  • Work cross-functionally with internal partners to facilitate program development and execution
  • Communication to members through such channels as direct mail, email, call center, web, face to face etc.
  • Serve as key project manager for a multitude of high level programs
  • Responsible for maintaining the relationship between Member Engagement Team, Outside Creative Agency and internal partners
  • Partnering with internal/external account, production and advertising personnel on projectmet management and execution regarding all aspects of the individual projects.
  • Measure post-campaign results and provide input into future strategies/approaches
  • Develop and execute marketing programs targeted to key health plans, employers and corporate partners
  • Coordinate efforts of creative, production and outside vendors to ensure timely delivery of marketing elements such as print collateral, direct mail, events, email and online.
  • Work closely with payer relations, client relations and product development to ensure that key programs are clearly communicated to target audience.
  • Prepare communications for assigned programs to ensure operational understanding and proper execution
  • Track and analyze program performance and report out results
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