These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Market Development Specialist

0 people like this description

Responsibilities: 

• Assist in the development and execution of qPCR marketing program deliverables, based on defined strategic marketing plans. 
• Closely collaborate with global and regional market development managers in the development and completion of customer facing materials such as emails, banners, promotions, webpages, social media communication, and collateral. 
• Lead the sustaining marketing activities for qPCR instruments including updating marketing materials, web pages, emails, and other communications as they arise.
• Develop & creative tactics to drive awareness of the instrument portfolio and related workflow products. 
• Support Senior Global Market Development Manager in new product introductions (NPIs) and be the primary owner of a small NPI occurring in Q4-2018. 
• Assist in the development of Marketing Automation Plans (MAPs) to include drafting the customer journey, identifying new tactics, editing and/or creating new emails to fit the journey. 
• Leverage analytics to determine the effectiveness of marketing programs based on KPI and ROI marketing metrics. 
• Regularly track marketing program results and make updates to dashboards monthly. 

Skills 

• A minimum of 3 years of marketing experience with a proven track record of accomplishments (managing multiple projects, meeting deadlines, staying within budget). 
• Sharing examples would be appreciated. 
• Able to work with minimal supervision after clear direction is given. 
• Must be detail oriented, with the ability to identify and resolve problems. 
• Strong business acumen, understanding of analytical metrics and customer focus are essential. 
• Excellent interpersonal skills with the ability to gain consensus and facilitate decision making within a matrixed environment. 
• Proficient in Excel, Word, PowerPoint. 

Education 

Bachelor’s degree in life sciences, marketing, business administration, or communications.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs