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Market Development Manager

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Our biotech client is looking for a Market Development Manager for Molecular Biology will drive the development and execution of marketing programs using a multi-channel go-to-market strategy for part of the molecular biology product portfolio, with focus on thermal cyclers and appropriate consumables. This dynamic manager will be a key member of the Molecular Biology Market Development team and will contribute to the overall growth of the Molecular Biology Business globally.

RESPONSIBILITES:

• Develop and execute tactical marketing plans for new and/or existing products within the molecular biology portfolio.
• Create and/or edit and implement appropriate marketing content across multiple channels, including social media, web, video and print,
• Develop sales force training and customer education material in collaboration with product management, R&D and commercial teams.
• Coordinate with global functions to ensure consistency with brand profiles and company standards.
• Work closely with regional marketing development managers to build and execute marketing programs within their regions
• May perform other related duties as required and/or assigned
REQUIREMENTS / EDUCATION:
• At least 4 years in a similar role including solid experience executing marketing strategy and successfully implementing marketing plans. Exceptional communication skills as well as analytical, project management and planning skills necessary.
• This position interacts with varying levels of internal and external personnel and will require direct customer communication, public presentation, and a team-focused approach.
• Strong business acumen, marketing experience, and customer focus are essential.
• Knowledge of the following key competencies: 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
• Effectiveness in this role requires the ability to clearly communicate verbally and in writing product area marketing plans, and a general knowledge of operating plans as well as industry practices for promoting and selling similar products.
• Bachelor’s degree in Biology, Biochemistry or related discipline desired. MBA preferred.
• Working knowledge of Microsoft Office suite, particularly powerpoint and excel, as well as any project execution software, adobe editing and graphic skills a plus

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