Market Brand Development Manager

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Leader of market strategy to develop product lines (B2B) that will effectively communicate value to the marketplace. He/She will be the lead person to work with marketing, sales, and management staff to drive market segment analysis, provide insight and assist the Sr. Marketing Specialist in developing a multi-channel marketing plan based on research found in the field. Candidate will look at synergies in vertical markets, and help the key stakeholders to understand what is happening in competitive research, business intelligence and identify new opportunities for becoming a leader in their product type.

This role is data driven, but is not a traditional market research role. This is more about market assessment and working effectively to validate new product ideas and the best way to market them.

Ideal candidate will:
Possess a Bachelor's degree in business or related field.
Have a strong business analytical skill set
Demonstrated a project/product leadership role and able to lead marketing, budgets and financial responsibilities.

20% travel will be required.